With the advent of social media, LInkedIn and Facebook skills are in high demand if you want to drive clients to your site. Jack James of Hocker and Associates was recently pleasantly surprised at how easy it was to flesh out his LinkedIn presence to augment an already formidable web presence. Jack spent some quality time with his BNI Executive Networking Group buddy, Kelly Stambaugh working on his LinkedIn skills. Jack now realizes that this type of presence "fills the gaps that occur" in his web presence and real estate listings. LinkedIn allows his clients to feel more comfortable with Jack as a partner and have the background needed to conduct a safe, expedient sale or purchase.